Shopville
Branding, Interactive Design, eCommerce
Background
Founded in 1999, Shopville has evolved from selling video games and magic cards at flea markets to becoming one of North America’s largest independent online retailers. Despite its growth, Shopville struggled with trust issues with potential customer.
Problem
Founded in 1999, Shopville started as a retailer of video games and magic cards, growing into one of North America's largest independent online retailers. They cater to gaming enthusiasts, collectors, and a wide range of interests, with a strong commitment to customer service and unbeatable prices.
Approach
Despite their growth, Shopville faced trust issues, with potential customers often questioning their legitimacy online. Additionally, they wanted to portray a fun, approachable brand personality that reflected their “geeks for geeks” ethos.
Year
2024
Role
Brand and Interactive Designer
Designed at
Overhaul
Link
Credits
Mathew Janzen, Creative Direction
Shopville
Branding, Interactive Design, eCommerce
Shopville
Branding, Interactive Design, eCommerce
Background
Founded in 1999, Shopville has evolved from selling video games and magic cards at flea markets to becoming one of North America’s largest independent online retailers. Despite its growth, Shopville struggled with trust issues with potential customer.
Problem
Founded in 1999, Shopville started as a retailer of video games and magic cards, growing into one of North America's largest independent online retailers. They cater to gaming enthusiasts, collectors, and a wide range of interests, with a strong commitment to customer service and unbeatable prices.
Approach
Despite their growth, Shopville faced trust issues, with potential customers often questioning their legitimacy online. Additionally, they wanted to portray a fun, approachable brand personality that reflected their “geeks for geeks” ethos.
Year
2024
Role
Brand and Interactive Designer
Designed at
Overhaul
Link
Credits
Mathew Janzen, Creative Direction
Shopville
Branding, Interactive Design, eCommerce
21:59:07
Shopville
Branding, Interactive Design, eCommerce