Hello! I’m Peter, a designer based in Edmonton, Alberta, Canada specializing in branding, interactive, and editorial design. These are the areas where I’m always looking to grow, stay curious and push my craft forward.

To me, branding is all about perception, it’s how people react, resonate, or sometimes feel nothing at all. A strong brand should create an emotional response, and I focus on making sure my work connects with the right audience. On the interactive side, I have extensive experience designing custom websites for WordPress, Shopify, and custom digital interactive experiences. Editorial design is what first drew me to this field, and that foundation continues to inform how I approach branding and interactive design.

Previously, I worked at Overhaul Media, leading design for brand and web projects with clients like gravitypope, Alberta Forest Products Association, and Maclean’s Magazine. My approach blends strategy and design, making sure brands not only look great but also feel intentional and engaging.

My work has been recognized and awarded by design publications and institutions such as Applied Arts Magazine, the Advertising & Design Club of Canada, the Society for News Design, and the RGD. Outside of client work, I also teach design at MacEwan University.

For inquiries or more info, contact hey@peterelima.com.