Maclean’s, Canada’s national magazine, covers politics, culture, trends, ideas, and personalities, focusing on long-form feature storytelling. They lead the national conversation on everything that matters in Canada.

Collaborating closely with SJC and Maclean’s editorial team, the Overhaul team and I worked to redesign and improve the user experience of Maclean’s site. As the UI/UX designer for this project, my role was to address the different needs of each stakeholder:

• Maclean’s Editorial Team: Designed comprehensive storytelling tools for the WordPress block editor and set a high visual design standard, mirroring the print magazine.

• SJC Team: Designed the site to seamlessly incorporate advertising, newsletters, and magazine subscriptions, balancing content presentation. I ensured that the site was not only for consuming content but also for business revenue.

• Readers: Aimed to create a modern, visually engaging reading experience, conducting extensive research on best practices for media sites to provide a seamless and future-proof experience.

The redesigned site offers a visually engaging, media-rich storytelling experience that is mobile-optimized and aligned with Maclean’s brand identity.