Clever Hippy is a Canadian cannabis ancillary brand that serves as a bridge between the online retail market and the previously stigmatized underground industry. With a vision to become a prominent cannabis accessory store in Canada, Clever Hippy strives to redefine the perception of cannabis.

The primary objective of the visual identity is to be the opposite of the "stoner" stereotype and infuse the brand with a youthful, friendly, joyful, and uplifting vibe. Through thoughtful design choices, we aim to create a visual language that resonates with a diverse audience and fosters inclusivity.