The Helm opened up in 2012 in an effort to bring a higher quality shopping experience to men in Edmonton. They travel the globe to keep their collections fresh each season, curating an exclusive selection of products representing the best in fashion trends, fabrics, and techniques.

We worked with The Helm to create a luxury eCommerce experience with an emphasis on user experience and understanding their local and global clientele. We concentrated on improving the shopping experience and designing the site to empower The Helm team in creating editorial campaigns.

We designed the product description page with an emphasis on product photography and recirculation to help users discover new products. Multiple collection views were also designed to give their team the flexibility to present their products. A flexible system of reusable components was created to enable their internal team to create unique and compelling pages across the site.