The Edmonton Nordic Ski Club is one of Canada’s largest Nordic ski clubs, with almost 650 members. The club’s goal is to increase membership by increasing awareness, visibility and leadership in developing the sport, to market Nordic skiing with other sporting groups and clubs, and to provide access to a sport attractive to families and all ability levels from novice to Olympian.

The refreshed logo of the Edmonton Nordic Ski Club aims to represent winter sports, the Nordic, and the community that it builds. The logo comprises repeated lines inspired by the track skiers make on the snow. The arrangement of the lines mimics the corner of a snowflake, and the uniqueness of the mark is reminiscent of a Nordic sweater. The intersecting lines represent how Edmonton Nordic connects people through winter sports.

This project was designed during the DES593 class at the University of Alberta